3 months
Owoade Tobiloba
UI Designer
UX Designer
Figma
Canva
To understand the user pain points, I conducted a thorough review of the existing app and analyzed customer feedback. Since the primary users were Sanlam customers, I leveraged insights from internal staff who interacted with them daily. Through this, I identified the core usability issues and formulated key design improvements:
Designing this app was something I hadn't done before so it came with a lot of confusion and sketching my ideas helped a lot. The onboarding screens gave me a lot of issues because I was confused on how to design a PROJECT for the OLDER people & in a very proper corporate environment.
Ensuring the application is well-organized stands out as a crucial factor, significantly streamlining the design and development processes. Such organization becomes paramount given the continual integration of new features into the platform over time. A notable instance of this is the app's functionality enabling customers to purchase policies directly.
Different flows for different actions that can be done on the app will be shown so as not to overload and complicate things. The actions and flows that will be accounted for are:
Easy onboarding and login is very necessary to not drive the customers away. So, use of Phone number became the choice.
A solution was made to make customers make claims successfully on the app without having to call customer care or go the office physically.
To pay premium on policies used to be very traditional, they either used to go to the bank or call the agent to do it, but now, customers can go on the app and click any policy they want to make a payment for.
Getting to customer care is very essential for a company that has over 500,000 customer base. So, instead of having to go to social media or going physically to the office, there is a solution that sends message directly to the customer care.
The homepage screen for customers that have or have had AT LEAST 1 POLICY with us
The homepage screen for customers that have NO POLICY with us
The Policy details screen are displayed to show information on the policy in 2 parts:
Design system serves as a single source of truth which groups all the elements that will allow the teams to design, realize, and develop a product. For this product I will show the color palettes, typography, icons used. This is known as the style guide and it was consistent throughout the product.
Neutral Colors
25
#FCFCFD
50
#F9FAFB
100
#F2F4F7
200
#EAECF0
300
#D0D5DD
400
#98A2B3
500
#667085
600
#475467
700
#344054
800
#1D2939
900
#101828
950
#0C111D
Primary Colors
100
#E6F1FA
200
#D9EAF7
300
#B0D4EE
400
#0075C9
500
#0069B5
600
#005EA1
700
#005897
800
#004679
900
#00355A
1000
#002946
Other Colors
100
#ECFDF3
100
#067647
100
#E6F1FA
100
#7A5AF8
100
#EF6820
100
#FFE7E0
100
#D92D20
UX/UI Designer
© 2025 Owoade Tobiloba. All Rights Reserved
Designed by Me, Developed by Habeeb Owoade
